When I started my food instagram I was frustrated to say the least, leading me to quit multiple times. It has been about a year since I restarted my blog and 20,000 followers later I think I have finally gotten the hang of it! My life would have been a lot easier if I knew this information all along, which is why I want to share it with you all.
Five Things I Wish I Knew When I Started my Food Instagram:
- You don't need a professional camera, but photography is important. I blew off the importance of visually appealing photos and therefore my content suffered. Work on improving your photography every day and your instagram will grow. A lot of bloggers only use an IPhone, I focused on improving my phone photography before upgrading to a DSLR.
- Repurpose and reuse your content. About 60% of what I post is old content that I am reusing. If you try to post a brand new recipe every day you will never leave the kitchen. Even your most loyal followers won't remember every single recipe you post, so work smarter not harder!
- It takes time to build a following, but the hard work pays off. In the beginning I would try for a month, see no results and give up again. It takes sustained effort every day for a considerable amount of time to see growth. I worked very hard for a year straight and grew my following by 20,000 followers!
- Treat your instagram like the business that it is. For me this meant setting deadlines and planning out my content. This keeps me accountable and allows me to focus on everything I need to do to grow my account.
- Engage with others to get engagement. Interact with accounts you like, like and comment on their posts, and build relationships. The more you do this the more traction you will get on your own posts.